The global pandemic has impacted nearly all companies across industries, disrupting familiar ways of doing business, and Gaming is no exception. While the worlds portrayed in games are not real, the real-world, hands-on demos are relied upon to drive sales and measure success. Due to the pandemic, Xbox needed to conceive a safe and effective approach to live marketing. Working with the Xbox Experiential Programming team, the “Go-to-Them” strategy was established, with PodX. This tactic, a focal point of the broader consumer marketing strategy, established a program that showed both short-term and long-term value, and extended ROI.
Design / 3D / Graphic